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CityLink Receives 2020 AdWheel Award from the American Public Transportation Association (APTA)

CityLink was recently recognized by the American Public Transportation Association (APTA) as the winner of an AdWheel Award for the “Best Marketing and Communications to Highlight Transit Needs and Funding” in the “Best Special Event” category for the video highlighting the Get on Board Day press conference/rally that took place on April 25, 2019. You can view the entire video below.

CityLink Director of Marketing & Public Relations, Emily Watson, accepted the award on behalf of the agency at the APTA 2020 Marketing & Communications Workshop at the end of February.

Emily Watson (center) with APTA Marketing & Communications Committee Secretary Glen Becerra (left) & Chair Amy Snyder (right).

Emily Watson posing with the AdWheel Award at the 2020 Marketing & Communications Workshop at the end of February.

The APTA AdWheel Awards recognize the marketing and communications efforts of association members that have contributed to strategic organizational goals.  For the 2020 awards, 317 entries were evaluated by 69 industry experts, and First Place awards were presented in three categories:

A AdWheel Awards recognize the marketing and communications efforts of association members that have contributed to strategic organizational goals.  For the 2020 awards, 317 entries were evaluated by 69 industry experts, and First Place awards were presented in three categories:

  • Campaigns to increase ridership or sales
  • Educational efforts
  • Projects to highlight transit needs and funding

Honors were awarded in four groups, based on the number of annual passenger trips or in the separate business member group.

The groups are:

  • Group 1, fewer than four million annual riders
  • Group 2, 4-20 million annual riders
  • Group 3, More than 20 million annual riders
  • Group 4, business members.

CityLink’s entry was in Group 1.

The Top First Place winners will face a final round of judging to determine the Grand Awards, which will be presented at APTA’s TRANSform Conference and EXPO, October 11-14 in Anaheim, CA.

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